This subject doubtless refers to people employed by Burton Snowboards who labored as model ambassadors, sometimes called “flight attendants,” in the course of the 2020 snowboarding season. These people usually characterize the model at occasions, resorts, and thru social media engagement, showcasing Burton merchandise and selling the snowboarding way of life. They could take part in demonstrations, provide product recommendation, and usually act as a connection between the corporate and snowboarding lovers.
Model ambassadors play an important function within the advertising and marketing and promotion of motion sports activities firms like Burton. By connecting instantly with customers in a passionate and knowledgeable method, they improve model visibility and construct client belief. Within the particular context of 2020, these people doubtless confronted distinctive challenges and alternatives as a result of evolving panorama of the snowboarding business and the worldwide influence of the COVID-19 pandemic, which can have affected journey, occasions, and client habits. Understanding their roles and experiences throughout this time presents beneficial insights into the broader developments and challenges confronted by the snowboarding group and the motion sports activities business as an entire.