The November 1965 difficulty of Playboy journal featured Braniff Worldwide Airways flight attendants in a pictorial and associated article. This marked a selected second within the airline’s promoting historical past, showcasing their then-current advertising marketing campaign emphasizing model and the attract of air journey. The function highlighted the airline’s distinctive uniforms designed by Emilio Pucci and tied into the broader cultural context of the Sixties, the place air journey represented a glamorous and aspirational way of life.
This specific difficulty of Playboy grew to become a notable level of reference, reflecting the airline’s try and seize public consideration and affiliate its model with a contemporary, modern picture. It offers perception into the advertising methods of the period, demonstrating how airways sought to tell apart themselves via visible aesthetics and attraction to a selected demographic. The convergence of trend, aviation, and in style tradition on this occasion gives a lens via which to look at broader societal tendencies of the time.
